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Horizons Customer Magazine 2025

Goodwill is the One and Only Asset that Competition Cannot Undersell or Destroy

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Lars Reich

Business Unit Leader Forming & Fineblanking Europe, CSO

More than 100 years ago Marshall Field, the American retail entrepreneur, spoke these words of wisdom. While he could not have imagined the technological progress and leaps in innovation that have occurred across the business spectrum, his core truth of “goodwill” is enduring and separates companies that truly lead from those that merely attempt to follow.

At Feintool we have the unique privilege of serving OEMs and Tier One suppliers across Europe, Asia, and the U.S. Our ability to partner with companies early in their process, helping them reach new levels of accuracy, productivity, and safety, comes from the goodwill, trust, and relationships built from our first meeting onward.

Our desire to supply the latest manufacturing technology for our automotive customers locally is fueling global growth including a new facility in India, expansion in China, and the U.S. And we are meeting the unique automotive requirements of each region with specialized BEV, hydrogen, hybrid, and ICE parts solutions.

While we are proud and committed to our technological leadership, growing goodwill with each customer is what we value most. We share a bold optimism with our customers because we know what we can accomplish together.

Best regards,

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Lars Reich
Business Unit Leader Forming & Fineblanking Europe, CSO

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